About us
Ads got loud. We think they should get honest.
Amplifical exists because the best marketing has always been someone you trust saying “you should try this.” We help that happen at scale.
We started out buying ads for other people's brands. The pattern was hard to miss: the expensive, polished work kept losing to a shaky video somebody filmed in their car.
People weren't responding to low production value. They were responding to a real person telling them something true.
So we built a place for those people to do their best work, and for brands to find them without drowning in admin. That's still the whole job.
What we believe
Four things we won't compromise on
Honesty sells
We never ask a creator to say something they don't believe.
Creators come first
Fair rates, clear briefs and payment you can count on.
Show your workings
Pricing, rights and results, all out in the open.
Taste is a skill
Good ads come from judgment, and we hire for it.
The team
The people on your Slack
Nadia Karim
Co-founder, strategy
Ben Adler
Co-founder, operations
Ifeoma Obi
Head of creators
Marta Silva
Creative director
Sample stories and figures, shown for illustration.
- 640+
- brands served
- 48,000+
- videos delivered
- 4.9
- average brand rating
- 4%
- of applicants accepted
Come and make something good
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.