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UGC creation

Ads made by people, not production lines

Tell us what you sell. We'll match you with creators who already love your category and deliver ready-to-run videos in 7-10 days, from $26 each.

Matching

We cast it like a real ad

Anyone can send you a list of people with phones. We look at who your customer is, then find creators who could plausibly be their friend.

  • Age, location, language and lifestyle fit
  • Real experience of your category
  • You approve every creator before they start
  • Theo Whitfield

    Tech creator

    96% fit
  • Sofía Reyes

    Food & drink creator

    92% fit
  • Aisha Rahman

    Skincare creator

    88% fit

What you get

Finished ads, or the raw ingredients

Ready-to-run ads

Scripted, shot, edited and captioned, with several hooks to test. Upload to your ad account and press go.

Raw footage and photos

All the takes, b-roll and stills, for your in-house editors. Good for building a library you can keep cutting for months.

How it works

From brief to first cut in about a week

Three steps. Most of the admin is ours, and the rest takes less time than writing the email asking someone else to do it.

1

Tell us what you need

Answer a few questions, or forward us your notes and we will turn them into a proper creative brief. Hooks, angles and reference ads come as standard.

A strategist reviews every first brief

New brief

About 60 seconds to finish

Product
Glow night serum, 30 ml
Goal
Paid social, Meta and TikTok
Who it is for
Women 28-45 with sensitive skin
TestimonialBefore and afterB-roll
2

Pick your people

Vetted creators apply within 24 hours. Watch their reels, check their rates, and accept the ones who feel right. We handle contracts and shipping.

No collaborations on your first campaign? First month back

14 creators applied in the last 6 hours

Aisha Rahman

Dubai · $110

Accepted

Chloe Martin

Paris · $85

Accept

Ngozi Bello

Toronto · $95

Accept
3

Approve, then run it

Finished videos land in 7-10 days. Request changes as often as you need. When you approve, the creator gets paid and the rights are yours.

Delivered in every format you asked for

Aisha RahmanDubai
Testimonial

Approved

Creator paid, rights attached

See it

Made by the network

Browse every format
Maya OkonkwoLagos
GRWM

Lucas FerreiraSão Paulo
Demo

Hannah LindqvistStockholm
Unboxing

Priya NairMumbai
Green screen

Theo WhitfieldAustin
Setup tour

Sofía ReyesMexico City
Taste test

Aisha RahmanDubai
Routine

Kenji MoriTokyo
Pack with me

Chloe MartinParis
Try-on

Tom HargreavesManchester
Taste test

Ngozi BelloToronto
Morning routine

Isla ThompsonSydney
Morning chaos

A network that never sleeps

Native voices in every market you sell in

Hover a country to see who is there. Choose a hub to meet them. No dubbing, no translated scripts, no one pretending to be from Ohio.

United States

English, Spanish

Creators
14,200
From
$110
Meet them
56,000+
vetted creators
33
countries
28
languages spoken natively

Pricing

Videos from $26, and no surprises

One monthly plan, then the creator's own rate. You can see exactly where every dollar goes, and creators keep everything they quote.

  • Paid usage rights included
  • Revisions until you approve
  • Payment held until you are happy
  • Cancel any time
See full pricing
10

Estimated monthly total

$1,481

Spark plan
$249
Creator fees, incl. 12% handling
$1,232
All-in per video
$148
Start on Spark

An estimate, assuming 2 videos per creator. Rates vary by creator.

Why UGC

Why this works when banners don't

It looks like the feed

Polished ads get skipped on reflex. A person talking to their phone gets a second look, and that second is the whole game.

It borrows trust

People believe people. A real opinion from someone with nothing to prove beats your best tagline.

It keeps up

Ads tire quickly. UGC is fast and affordable enough that you can replace creative before performance drops.

The small print, in big print

Handled, so you don't have to

Vetted and rated

Around 4% of applicants are accepted, and every job is rated by the brand.

Contracts and payments

Agreements, tax forms and payouts are all handled in one place, with funds held until you approve.

Usage rights included

Every video comes with paid usage rights for your channels and ads, with no extra licence fee.

Customer stories

What happens after the brief

We spent two years hiding the hard part of using retinol. The best ad we’ve ever run is a woman showing us her dry patch.
Hana OstrowskiHead of growth, Dewbank
We’d spent a year trying to describe the taste. One creator saying “huh, okay” and going back for another sip did more than all of it.
Callum AdeyemiCo-founder, Tartly
Our lawyer used to be the busiest person in marketing. Now she mostly sends back thumbs-up emojis.
Yara CastellanVP of marketing, Nightfern

Sample stories and figures, shown for illustration.

640+
brands served
48,000+
videos delivered
4.9
average brand rating
4%
of applicants accepted

FAQ

Questions, answered

Still wondering about something? Ask a human

UGC stands for user-generated content: short videos made by real people rather than a production company. It works because it looks like the rest of the feed. People are far more willing to listen to someone who sounds like a friend than to something that is obviously an ad.

You write a short brief, or we write it with you. Vetted creators apply within about 24 hours, you choose the ones you like, we ship them your product, and finished videos arrive in 7-10 days. You approve everything before a creator gets paid.

Creators set their own rates, from around $26 per video depending on the market and the format. You pay a monthly plan for access and support, then the creator's fee plus a small handling fee. The pricing page has an estimator that gives you a real number in about ten seconds.

You do, for advertising. Paid usage rights are included as standard on every video, with no extra licence fee, and you can run them across your own channels and paid social. Whitelisting from a creator's own handle is an optional extra.

Tell us why and the creator will fix it. Revisions are included until you approve, and payment is held until you do. If your first campaign does not produce a single collaboration, we refund your first month.

Yes. We have native-speaking creators in 33 countries, so you can run one brief across several markets without dubbing or translating your way through it.

You can ship directly or send us a batch and we will distribute it. For apps and digital products, we set up test accounts and handle access instead.

Your next winning ad starts here.

Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.