Creators by niche
Sport & fitness UGC that doesn't feel like an ad
Fitness audiences respect effort. Put the product in a real session, with real reps, and let it take some punishment.
What works
Three angles we keep coming back to
1
Prove it mid-session
We shoot the product under load, not in a clean studio, because that is the claim people want tested.
2
Coaches, not just athletes
Certified trainers can explain why something works, which helps higher-priced products convert.
3
Community energy
Run clubs and gym friends make natural multi-person content that a solo shoot can not fake.
Formats
What to ask for
- Gym bag check
- Workout demo
- Coach explainer
- Stress test
Hooks
Openers to steal
- “I wore these for a full marathon block”
- “What is in my gym bag, and what is staying out”
- “Coach here, this is the mistake I keep seeing”
Samples
How it might look
São Paulo
Lagos
StockholmIn the wild
A sport & fitness story
Sample stories and figures, shown for illustration.
Start your first sport & fitness brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.