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Tech & gadgets UGC that doesn't feel like an ad

Tech buyers want to see the thing do the thing. Skip the feature list and show one problem being solved.

What works

Three angles we keep coming back to

1

One job, done well

A single clear use case beats a tour of twelve features.

2

Desk-setup culture

Setup creators have a loyal audience and very clean footage.

3

Comparison without the mud

Side-by-side tests build trust, as long as they stay fair and factual.

Formats

What to ask for

  • Setup tour
  • Real-world test
  • Unboxing
  • Comparison

Hooks

Openers to steal

  • “The small gadget that fixed my whole desk”
  • “I tested this on a twelve-hour flight”
  • “Three months later, was it worth it?”

Samples

How it might look

See more examples
Theo WhitfieldAustin
Setup tour

Maya OkonkwoLagos
GRWM

Lucas FerreiraSão Paulo
Demo

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