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Home & living UGC that doesn't feel like an ad

Home content works because it is aspirational and achievable at once. A real room beats a showroom every time.

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What works

Three angles we keep coming back to

1

Before and after

The oldest format works for a reason. Same angle, same light, one clear change.

2

Renter-friendly

Small, reversible upgrades reach a huge audience that most home brands ignore.

3

ASMR and atmosphere

Quiet, sensory footage earns long watch times and stands out in a loud feed.

Formats

What to ask for

  • Room refresh
  • Unboxing and setup
  • Clean with me
  • Cosy evening ASMR

Hooks

Openers to steal

  • “The twenty-dollar change that fixed my living room”
  • “Things in my rental that make it feel like mine”
  • “Set this up with me, no talking”

Samples

How it might look

See more examples
Hannah LindqvistStockholm
Unboxing

Maya OkonkwoLagos
GRWM

Lucas FerreiraSão Paulo
Demo

In the wild

A home & living story

Low Ember

Winter collection sold out three weeks early on videos about smell

Hand-poured candles, small batch

Read the story

Sample stories and figures, shown for illustration.

Start your first home & living brief

Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.

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