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Apps & SaaS UGC that doesn't feel like an ad

Nobody wants to watch a product tour. They want to see someone like them get an annoying thing done faster.

What works

Three angles we keep coming back to

1

Face plus screen

Green-screen and split-screen formats keep a human in shot while the app does the work.

2

Show the shortcut

Frame the app as a trick the viewer has not found yet, then show the result.

3

Install-ready endings

We shoot variants for app store and web destinations, so your call to action matches the click.

Formats

What to ask for

  • Green-screen explainer
  • Screen-record demo
  • Day in my life
  • Before and after workflow

Hooks

Openers to steal

  • “I deleted four apps after finding this one”
  • “Stop doing your budget in a spreadsheet”
  • “The app that gave me my Sundays back”

Samples

How it might look

See more examples
Priya NairMumbai
Green screen

Maya OkonkwoLagos
GRWM

Lucas FerreiraSão Paulo
Demo

Start your first apps & saas brief

Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.