Creators by niche
Food & drink UGC that doesn't feel like an ad
Appetite is visual. The best food UGC is loud, a bit messy and shot in a kitchen that somebody really uses.
What works
Three angles we keep coming back to
1
The first sip reaction
Unrehearsed reactions are hard to fake, so we ask for them on the first take.
2
Recipes as ads
A 20-second recipe gets saved. A saved ad keeps working long after the media spend stops.
3
Restock satisfaction
Fridge and pantry restocks are oddly compelling and put your product in a real home.
Formats
What to ask for
- Taste test
- Quick recipe
- Fridge restock
- Blind comparison
Hooks
Openers to steal
- “My kids can not tell this is the healthy one”
- “Rating every flavour so you do not have to”
- “Things in my cart that are actually worth it”
Samples
How it might look
Mexico City
Lagos
São PauloIn the wild
A food & drink story
Sample stories and figures, shown for illustration.
Start your first food & drink brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.